Academy of Art University

Master of Fine Arts (MFA) in Advertising

Graduate students will meet the following student performance criteria:

Strategic Communication

• Develop strategic elements focused on the target customer, the product/service, and the market
• Gather, assess, and apply relevant information, including historical research, to strategic work

Visual Communication

• Use appropriate visual media, including freehand drawing, to convey essential elements
• Anvend passende designprincipper til strategisk og kreativt arbejde

Verbal Communication

• Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process
• Communicate verbally and in writing with a unique and versatile voice

Conceptual Thinking

• Communicate relevant objectives through the use of appealing aesthetic choices
• Think conceptually and execute projects beyond traditional advertising media
• Overvej forskellige synspunkter og nå frem til velbegrundede konklusioner som en del af den konceptuelle og designmæssige proces

Professional Readiness

• Præsenter en sofistikeret og original portefølje for at erhverve et job inden for branchen.
• Formuler karrieremål og planlæg for at nå dem
• Kommunikere strategiske konceptuelle og kunstneriske mål på et professionelt niveau
• Submit work according to professional presentation standards
• Samarbejd med andre medlemmer af et kreativt team

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Succesfulde reklamekarrierer kræver problemløsere, og det er grunden til, at vores praktiske uddannelser giver håbefulde reklameprofessionelle en omfattende problemløsningsværktøjskasse af salgbare færdigheder og træning.

Du finder vores kandidater i stillinger som art directors, tekstforfattere, kreative strateger, indholdsskabere og andre hos førende virksomheder. Hvem ansætter vores alumner? Virksomheder som razorfish, Leo Burnett, Y&R, Ogilvy, AKQA, CP+B og flere.

Kunstdirektør

Art directors er ansvarlige for at kommunikere en klar, unik og interessant idé om et produkt eller et brand. Tekstforfattere driver reklamebranchen.

Content Creator

Opret, rediger og kurater overbevisende arbejde for at supplere annoncer. Du kommer til at arbejde med blogs, streaming videoer, magasinartikler, bøger, sange og film.

tekstforfatter

Tekstforfattere laver budskaber og udvikler historier til alle medier, så et produkt eller brand kan have en spændende stemme. Sammen med art directors udgør de de kreative teams, der driver reklamebranchen.

Kreativ strateg

Du vil styre informationsstrømmen, udføre research og informere og inspirere de kreative teams. Du vil også hjælpe med at udtænke forretningsstrategier og guide kunder til succes.

Enhedskrav

Gradskrav

• Vellykket afslutning af afsluttende specialeprojekt
• En minimumsklasse C i alle krævede 63 enheder
• Minimum 2,0 akkumuleret GPA og følgende krav til akademisk undersøgelse:
  • 1 Kunsthistorisk bevidsthed og æstetisk kursus
  • 1 kursus i tværkulturel forståelse

Curriculum

Semester 1

• ADV 605: Digital Graphics (Major)
• ADV 622: Perspectives in Advertising (Major)
• COM 602: Visuel historiefortælling: Redigering af videoindhold i kort format (major)

Semester 2

• ADV 602: Art Direction (major)
• ADV 604: Copywriting-teknikker (major)
• ADV 623: Brand Strategy (Major)
• GLA 603: Anthropology: Experiencing Culture (Graduate Liberal Arts)
  Anbefales til sommer
• GLA 615: History of Graphic Design (Graduate Liberal Arts)
  Anbefales til sommer

Semester 3

• ADV 606: Kampagne (større)
• ADV 625: Interactive Advertising (Major)
• GR 616: Gør ideer synlige (valgfag)

Semester 4

• ADV 646: Avanceret kampagne (større)
• ADV 670: Visuel historiefortælling (major)
• ADV 695YH: Samarbejdsprojekt: Young & Hungry Creative Lab (valgfag)
• ADV 800: Directed Study (Directed Studies)
  Anbefales til sommer
• Semester 5
• ADV 800: Directed Study (Directed Studies)
• ADV 801: Gruppestyret undersøgelse (Directed Studies)
• ADV 900: Praktik (Directed Studies)

Semester 6

• ADV 800: Directed Study (Directed Studies)
• ADV 850: Final Portfolio (Directed Studies)
• GLA 676: Professionel praksis for designere og annoncører (Graduate Liberal Arts)