9 Studieprogrammer inden for markedsføring Degree Programs in Danmark

MMA består grundlæggende af kurser i antropologisk teori og feltarbejdsmetoder, kurser, der introducerer marketing og ledelse som sociale processer, og kurser, der giver ledelsesmæssige færdigheder. Målet er at "sætte antropologien i arbejde" ved at anvende antropologiske færdigheder i marketing- og ledelsessammenhænge i alle dele af verden.

This Master profile focuses on marketing communication processes from the corporate to the brand level using advanced socio-cultural theoretical perspectives on consumer markets. Students will acquire the competence to analyze the fundamental social and cultural principles and logics that underlie contemporary branding and communication challenges, using state-of-the-art marketing thought and advanced ethnographic methods.

You will be prepared for challenges related to the development of international business and marketing strategies in light of global megatrends, strategic partnerships, and marketing channels and therewith for positions in many functional areas around the world.

Organizations and industries in the future tremendously demand managers who understand how social media and digitalization can be used as a strategic instrument for increasing firm value to ensure competitive advantage. This program exactly gives you the demanded know-how that enables you to become such a leading manager in organizations and thus provides excellent job opportunities.

This unique program prepares you for the changing role of marketing and communication in a fast-paced globalized cultural economy. It teaches you to understand the relationships between marketing and culture as a foundation for adjusting to cultural differences and responding to contemporary challenges and trends in consumer societies around the globe.

Vi tilbyder salgskurser inden for moderne salg og handel - uanset om du er ny inden for salgsbranchen eller har flere års erfaring som sælger. Vores kurser fokuserer både på personligt salg, kundekontakt, digital handel osv. Og er derfor også indlysende for dig, der er ansvarlig for virksomhedens markedsføring. Bliv en bedre sælger, og opret mere salg